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Mindsparkle Mag · Apr 3, 2024

Mindsparkle Mag features EightySeven’s fifth-anniversary studio rebrand, built around the Spark symbol and the studio’s strategy and storytelling process.

Dieline · Mar 11, 2024

Sarah Fonder examines EightySeven’s identity and packaging for Kleer Skincare, including its colorful containers, distinctive lettering and cut-out packaging.

Mindsparkle Mag · Feb 3, 2023

A feature on EightySeven’s naming, visual identity and brand voice for Seattle’s Pufftown Bakehouse, combining a blue palette, GT Maru typography and playful croissant characters.

Mindsparkle Mag · Jun 29, 2022

Mindsparkle Mag features EightySeven’s naming, strategy, storytelling and packaging for Verano Spritz, a canned cocktail brand inspired by Italian summers.

Mindsparkle Mag · May 15, 2021

A feature on EightySeven’s identity and brand experience for Bar Chido, including pastel colors, hand-drawn lettering, a donkey mascot and a restaurant experience shaped for its 2021 opening.

Mindsparkle Mag · Jul 8, 2020

Mindsparkle Mag covers EightySeven’s rebrand for Malaysian burger chain Fuel Shack, spanning brand storytelling, packaging, communication and the restaurant experience.

The Futur Academy · Interview

Chris Do and EightySeven founder Maxwell Billings discuss presenting a logo and identity system through Maxwell’s self-initiated United Airlines redesign. This is an educational concept, not commissioned work for United Airlines.