Brand Identity for Precision Polymer Products
From rubber supplier to medtech partner—without losing the old mark.
EightySeven repositioned Precision Polymer Products from a specialist rubber supplier to a strategic medtech component partner. The new identity combines engineering precision with an energetic, sporty visual system built from modular forms that reflect PPP’s essential elastomeric components.
Insights
- EightySeven repositioned Precision Polymer Products from “the rubber guys” into a strategic medtech component partner, while keeping the legacy mark’s spirit by rebuilding it instead of discarding it.
- The visual system is built from small circles representing O-rings — dots, halftone gradients (fades made of dots), and modular compositions that mirror how tiny rubbery parts add up into larger medical devices.
- The brand intentionally collides two worlds: medtech sterility and bold sports-graphic energy, giving a surgical healthcare supplier an unexpectedly energetic, sporty identity.
- Early clients reportedly described the new packaging as “Apple-like,” and the merch even included a jar labeled “Top Secret Small Stuff,” underscoring the premium, productized feel of the rebrand.
- PPP has been based in Pottstown, Pennsylvania since 1984, making silicone components like IV drip valves, syringe tips, and catheter seals; at the time of the rollout, its older website was still live with a “Proudly created with Wix” footer.
- The strategy is one sentence the whole system hangs from: big things happen when you get the small things right. The verbal identity turns it into a promise — PPP takes care of the small things so innovators can take care of the big things — which reframes a supplier of parts nobody sees into a partner with a share of the responsibility.
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