Brand Identity for Precision Polymer Products
From rubber supplier to medtech partner—without losing the old mark.
EightySeven repositioned Precision Polymer Products as a strategic partner for medical-device manufacturers. Leadership alignment and brand strategy informed a new verbal and visual identity, supported by business essentials. The work communicates PPP's in-house tooling, automation, and specialist elastomeric components, with modular graphic forms connecting the company's small parts to its role in larger medical technologies.
Insights
- Leadership discussions and a two-day workshop reframed PPP from a specialist supplier into a component partner for medical-device innovators.
- Modular shapes and arrays reference the small components PPP manufactures; a more energetic visual direction balances technical clarity with a sporty character.
- The logo retains the spirit of the existing mark while improving its precision and flexibility.
- Activation includes packaging, signage, environmental graphics, apparel, internal rollout materials, and a refreshed website.
- President Jason Voytilla reports stronger customer recognition and internal pride; these are attributed client observations rather than independently measured outcomes.
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