EightySeven developed a complete brand identity for Kleer, a new skincare brand founded to create safe, cruelty-free products for all skin types and tones. The studio crafted a friendly, inclusive aesthetic with a clean blue palette, diverse textures, and sustainable packaging to resonate with Gen Z consumers. The result positioned Kleer as an honest, transparent, and socially conscious beauty brand.
Sarah Fonder examines EightySeven’s identity and packaging for Kleer Skincare, including its colorful containers, distinctive lettering and cut-out packaging.