Brand Identity For Inclusive Skincare Startup Kleer

EightySeven developed a complete brand identity for Kleer, a new skincare brand founded to create safe, cruelty-free products for all skin types and tones. The studio crafted a friendly, inclusive aesthetic with a clean blue palette, diverse textures, and sustainable packaging to resonate with Gen Z consumers. The result positioned Kleer as an honest, transparent, and socially conscious beauty brand.