EightySeven helped founders Meg Gold and Parnian Emami name and launch BONDE, a private professional platform connecting women leaders with mentors and one another. A strategy workshop and naming process addressed problems with the working name before the team developed the identity and voice. Launch materials included a teaser website, social assets, email templates, presentation templates, and brand guidelines.
Porto Rocha developed the visual identity for Bonde, a platform and design conference celebrating Brazilian art and design. The identity evokes a sense of Brazilianness through subtle nostalgia and the signature Bonde yellow, avoiding clichés while highlighting the diversity and creativity of Brazilian design culture.