In their own words
We felt the growing pains of a brand that needed to be refined to match our vision better.
It wasn’t just important, it was vital to what we offer our clients.
Letting personality and the story shine spark opportunities for any business.
Articles & interviews4
- #127 Why Your Brand Isn't Standing Out and How to Fix It
Host Sacha Awwa interviews EightySeven founder Maxwell Billings about brand positioning, founder decision-making, differentiation and the role of human perspective as AI-generated branding becomes more common.
- They’ve got the spark: EightySeven on the new look they gifted themselves for their fifth birthday
The Brand Identity interviews EightySeven founder Maxwell Billings about the studio’s fifth-anniversary rebrand, centered around a simple ‘spark’ symbol that embodies their creative energy and minimalist philosophy. The remote-first studio, operating across NYC, Miami, and Chicago, used its proprietary (87)BrandFusion process to refine its identity and reaffirm its purpose. The conversation explores their evolution, team dynamics, and lessons learned from past client collaborations.
- Bar CHIDO
A feature on EightySeven’s identity and brand experience for Bar Chido, including pastel colors, hand-drawn lettering, a donkey mascot and a restaurant experience shaped for its 2021 opening.