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- They’ve got the spark: EightySeven on the new look they gifted themselves for their fifth birthday
The Brand Identity · Jun 11, 2024 · Interview
The Brand Identity interviews EightySeven founder Maxwell Billings about the studio’s fifth-anniversary rebrand, centered around a simple ‘spark’ symbol that embodies their creative energy and minimalist philosophy. The remote-first studio, operating across NYC, Miami, and Chicago, used its proprietary (87)BrandFusion process to refine its identity and reaffirm its purpose. The conversation explores their evolution, team dynamics, and lessons learned from past client collaborations.
EightySevenFuel ShackPufftownbranding