Brand Identity for Stey Gold Luxury Nail Brand

EightySeven helped founders Zak Dabbas and Praveen Dukkipati launch Stey Gold, a brand of reusable, made-to-measure 14-karat gold press-on nails. The engagement covers naming, strategy, verbal and visual identity, packaging, photography, e-commerce, and launch materials. Gold tones and editorial imagery frame the product as jewelry rather than conventional nail polish. Product photography is credited to Megan Engebretson.