Brand Identity for a Modern Legal Resource

EightySeven helped Flaherty O'Hara reposition as KrugerHenry after a leadership transition and the development of its Evergreen legal platform. Brand focus, naming, strategy, verbal identity, and visual identity connect the firm's established trust with a more modern service offering. The project presents the organization as a legal resource combining professional expertise with technology, rather than treating it solely as a traditional law firm or software company.