Design cases by studio
- Brand Identity for a Modern Mexican Cantina
- EightySeven developed Bar Chido's strategy, identity, packaging, menus, and environmental design with restaurateur Sam Vlahos. Pastel colors, a hand-drawn wordmark, and the Señor Chido mascot give the Mexican cantina a welcoming character. Champion supports the broader typographic system, drawing on vintage boxing posters. The project also addressed service and interior changes as the team adapted its launch plans during the pandemic.
- Character, Cocktails, Hand, Hand Lettering, Hand-drawn, Hand-drawn Illustration, Hand-drawn Typography, Mascot, Mexico, Pandemic, Restaurant, Storyboards, Tequila, Window

Designers behind the work
Designers and creative leads credited on Bar Chido projects in press coverage.