Brand Identity for a Modern Mexican Cantina

EightySeven developed Bar Chido's strategy, identity, packaging, menus, and environmental design with restaurateur Sam Vlahos. Pastel colors, a hand-drawn wordmark, and the Señor Chido mascot give the Mexican cantina a welcoming character. Champion supports the broader typographic system, drawing on vintage boxing posters. The project also addressed service and interior changes as the team adapted its launch plans during the pandemic.

Set in Champion and a custom typeface