A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.
A Friend of MineIF ArchitectureMore StudioSuupaaFuture Futurebranding
The article highlights seven standout coffee brand identities from studios around the world, including B&B Studio, Fieldwork Facility, and Alter. Each project showcases unique approaches to branding, from bold color palettes and modular systems to illustration-led packaging and custom typography. The roundup celebrates creativity and diversity in coffee branding design.