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PX Grotesk — 1 case
Used by Play Studio
Cases set in PX Grotesk, as credited by the studios in their own writeups.
PX Grotesk in the news
- New Logo & Branding for Suupaa by AFOM
BP&O · Mar 13, 2025
BP&O features A Friend of Mine’s branding for Suupaa, a Japanese convenience store and restaurant in Melbourne. The identity combines minimalism and playfulness through a pufferfish mascot, metallic silver palette, and typefaces from Optimo, Grilli Type, and Dinamo. Collaborations with More Studio, Marsha Golemac, and Lauren Bamford extend the brand into digital and campaign materials, blending Japanese konbini culture with refined design sensibility.
- Variant Fund: Investing in a user-owned internet
SEESAW · Sep 20, 2023
SEESAW features the website for Variant Fund, an early-stage venture capital firm focused on Web3 and crypto investments. The project highlights the use of Px Grotesk typeface and positions Variant Fund within the digital finance and venture capital space.
SEESAWVariant Funddigital - “I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world
The Brand Identity · May 15, 2023 · Interview
The Brand Identity interviews Turkey-based multimedia designer Tatiana Egoshina about her evolution from fine art to digital design, her work at Readymag, and her independent projects. She discusses her approach to experimentation, her love of typography, and her passion for continuous creative exploration.
ReadymagKultrabIndieLisboa Film Festivaldigital - Play’s identity for Cantos epitomises the elegant and functional future-led mission of the VC firm
The Brand Identity · May 30, 2022
Design studio Play created a new brand identity for venture capital firm Cantos, reflecting its technology-driven and future-focused mission. The identity features a flexible logo system, ambient gradients in deep blues and purples, and the utilitarian PX Grotesk typeface to balance expressive visuals. The result conveys an elegant yet functional aesthetic aligned with Cantos’ forward-looking ethos.
PlayCantosbranding - North’s impactful identity for ACMI champions the inflexible restrictions of the screen
The Brand Identity · Oct 16, 2020
London-based studio North created a bold new identity for Melbourne’s ACMI, inspired by the rigid geometry and constraints of the screen. The rebrand centers on a custom wordmark and Px Grotesk typeface, reflecting the museum’s digital and cinematic focus. The design uses strict grids and geometric forms to create a flexible yet distinctive visual system across print and motion applications.
NorthACMIbranding