
Turning screen degradation into a design method
Px Grotesk, by Nicolas Eigenheer, embeds a pixel-grid structure into a classically optically adjusted grotesque drawing. The design originated from observing how screens brutally simplify curves at small sizes, using that constraint as a generative starting point. The result is hybrid shapes that preserve the pixelated character while revealing more refined drawing at larger sizes. The family includes proportional and monospaced variants, with Cyrillic and Greek script support.
Set in Px Grotesk
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The Brand Identity interviews DIA Studio’s Mitch Paone and Flodesk’s Rebecca Shostak about the year-long rebrand of the email marketing platform. The project, rooted in modernist principles and minimalism, includes a custom typeface collaboration with Optimo’s François Rappo and a motion system inspired by fluid transitions. The new identity reflects Flodesk’s philosophy of clean, healthful design and community-centered aesthetics.
Copenhagen-based studio Hugmun created a calligraphic, textured brand identity for EnKo Beauty, a cosmetics brand founded by makeup artist Caylin McDonie. The design features custom typography, tactile packaging, and a monochromatic palette that reflects McDonie’s avant-garde artistry. Collaborating with MARCELI printery, Hugmun used Fedrigoni paper and letterpress techniques to achieve a refined, sensory experience.
Sydney-based consultancy Accompany reimagined Australian Ethical's brand to make sustainable investing feel more positive, accessible and less corporate. The identity combines a flowing AE logo, Whitman and Plain typefaces, vivid colour, photography, illustrations and iconography within an adaptable grid system.