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Flodesk Design Cases | D1S1

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Flodesk

Design work for Flodesk, collected from the studios behind it.

Design cases: 2
Studios: 2
Latest work added: Jul 2025

Brand Identity 2

Design cases Designers News & interviews

Design cases by studio

Seachange (1)

Brand Identity for Flodesk
Seachange developed a flexible and expressive brand identity for Flodesk, a platform empowering entrepreneurs with beautifully designed email marketing tools. The system balances personalization and design freedom, allowing the brand to adapt across various contexts while maintaining a cohesive visual voice.
Marketing, Tool

DIA (1)

Rebrand for Flodesk
DIA collaborated with Flodesk on a comprehensive rebrand that redefined the company’s visual and strategic identity. The project included a custom typeface family, motion system, and cohesive product art direction, resulting in a confident and warm brand presence across all touchpoints.
Apparel, Box, Poster, Sticker

Designers behind the work

Designers and creative leads credited on Flodesk projects in press coverage.

Mitch Paoneat DIA11

François Rappoat Optimo6

News & interviews

“Every tiny detail is intentional.” DIA unpacks the intricate process behind Flodesk’s rebrand
The Brand Identity · Nov 23, 2023 · Interview
The Brand Identity interviews DIA Studio’s Mitch Paone and Flodesk’s Rebecca Shostak about the year-long rebrand of the email marketing platform. The project, rooted in modernist principles and minimalism, includes a custom typeface collaboration with Optimo’s François Rappo and a motion system inspired by fluid transitions. The new identity reflects Flodesk’s philosophy of clean, healthful design and community-centered aesthetics.
DIA StudioOptimoFlodeskbranding
Mitch Paone Ritupriya Basu