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The Brand Identity · Nov 23, 2023 · Interview

The Brand Identity interviews DIA Studio’s Mitch Paone and Flodesk’s Rebecca Shostak about the year-long rebrand of the email marketing platform. The project, rooted in modernist principles and minimalism, includes a custom typeface collaboration with Optimo’s François Rappo and a motion system inspired by fluid transitions. The new identity reflects Flodesk’s philosophy of clean, healthful design and community-centered aesthetics.

The Brand Identity · Jan 12, 2023

Copenhagen-based studio Hugmun created a calligraphic, textured brand identity for EnKo Beauty, a cosmetics brand founded by makeup artist Caylin McDonie. The design features custom typography, tactile packaging, and a monochromatic palette that reflects McDonie’s avant-garde artistry. Collaborating with MARCELI printery, Hugmun used Fedrigoni paper and letterpress techniques to achieve a refined, sensory experience.

The Brand Identity · Nov 10, 2021

Sydney-based consultancy Accompany reimagined Australian Ethical's brand to make sustainable investing feel more positive, accessible and less corporate. The identity combines a flowing AE logo, Whitman and Plain typefaces, vivid colour, photography, illustrations and iconography within an adaptable grid system.