Optimo

The Brand Identity · Nov 23, 2023 · Interview

The Brand Identity interviews DIA Studio’s Mitch Paone and Flodesk’s Rebecca Shostak about the year-long rebrand of the email marketing platform. The project, rooted in modernist principles and minimalism, includes a custom typeface collaboration with Optimo’s François Rappo and a motion system inspired by fluid transitions. The new identity reflects Flodesk’s philosophy of clean, healthful design and community-centered aesthetics.

The Brand Identity · Jan 12, 2023

Copenhagen-based studio Hugmun created a calligraphic, textured brand identity for EnKo Beauty, a cosmetics brand founded by makeup artist Caylin McDonie. The design features custom typography, tactile packaging, and a monochromatic palette that reflects McDonie’s avant-garde artistry. Collaborating with MARCELI printery, Hugmun used Fedrigoni paper and letterpress techniques to achieve a refined, sensory experience.

The Brand Identity · Nov 10, 2021

Sydney-based consultancy Accompany reimagined Australian Ethical's brand to make sustainable investing feel more positive, accessible and less corporate. The identity combines a flowing AE logo, Whitman and Plain typefaces, vivid colour, photography, illustrations and iconography within an adaptable grid system.

The Brand Identity · Dec 7, 2020

Sydney and Melbourne-based studio MAUD created the visual identity for Making Art Public, Kaldor Public Art Projects' 50th-anniversary exhibition curated with British artist Michael Landy. The system draws on the navigational grids of maps and calendars to represent place and time, pairing flexible linework with Dada Grotesk typography and predominantly black-and-white communications.