Used by Decimal Studios
Set for Learning Well
Cases set in Bradford, as credited by the studios in their own writeups.
The Brand Identity · Aug 31, 2026
Backnang branding studio PAPA TOM created the positioning, name and identity for Wildling, a non-alcoholic orchard spritzer from southern Germany's Schwäbisches Mostviertel. The system rejects conventional pastoral and sustainable-drink codes through a raw visual language built around a custom organic W, Pantone Orange 021, Overused Grotesk and Bradford, alongside documentary photography, 3D work and AI imagery.
BP&O · Aug 6, 2024
BP&O features Mother Design’s rebrand for self-hypnosis app Reveri, aiming to reposition hypnosis as credible and empowering. The identity uses gradients, blurs, and a vivid color palette to convey clarity and focus, supported by type pairings of PP Neue Montreal and Bradford. The project seeks to challenge self-help clichés and make hypnosis more mainstream.
The Brand Identity · Feb 20, 2023
Bielke&Yang developed a new brand identity for Evidi, a Norwegian IT company formed from the merger of five firms. The identity uses geometric forms, a bright color palette, and typefaces Bradford and Monument Grotesk to convey accessibility and unity. Collaborators included Maskinen for naming, Cian McKenna for 3D animation, BOW for photography, and CompEdge for web development.
The Brand Identity · Jan 9, 2023
GrandArmy developed a comprehensive rebrand for vintage watch retailer Analog:Shift, creating a flexible identity system inspired by horological history and passion. The project includes a custom-modified wordmark, a suite of monograms, and a color system referencing iconic timepieces. The identity balances historical richness with modern neutrality through typography, illustration, and animation.
The Brand Identity · Oct 27, 2022
Montreal-based studio Wedge has refreshed the identity for Canadian retailer Indigo, building on Bruce Mau’s 1996 design. The updated system retains the iconic indigo blue and logomark while introducing a playful, colourful palette and a contemporary typographic mix featuring Agipo, Futura, and Bradford. The new expression, ‘Life, On Purpose,’ reflects a modern, joyful brand direction.
The Brand Identity · May 12, 2022
Brooklyn-based freelance designer and art director Melia Tandiono created Origin's identity, packaging and art direction for a wine company focused on authenticity and communal wine drinking. The system balances classical and contemporary cues through a custom wordmark, Bradford typography, and abstract label artwork by RF Alvarez on canvas-textured paper.
