Indigo
Design work for Indigo, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Latest work added
- Oct 2024
- Art Direction 1
- Brand Identity 1
- Campaign 1
Design cases by studio
Wedge (3)
- Creative Direction and Design for Indigo 25th Anniversary Book Collection
- Wedge collaborated with Indigo to design and curate a special 25th Anniversary collection featuring 25 iconic books paired with artworks by Canadian painters. The project celebrated literature and art through a unified visual system defined by genre-based shapes and Indigo’s signature blue spine. Each edition became a collectible object that bridged storytelling and fine art.
- Brand Evolution for Indigo
- Wedge partnered with Indigo to evolve its brand platform and visual identity, reaffirming its place as Canada’s beloved cultural retailer. The refreshed system retained the iconic indigo blue and logo while introducing a vibrant, human-centered design and the new platform 'Life, On Purpose' to unify communications across diverse categories.
- Brand Campaign for Indigo
- Wedge developed the 'Turn The Page' campaign for Indigo, a Canadian retailer rooted in books and lifestyle goods. Created as the world reopened post-quarantine, the campaign encouraged audiences to move forward with optimism and individuality, using vibrant visuals to express the brand’s joyful spirit.
Designers behind the work
Designers and creative leads credited on Indigo projects in press coverage.
