Design cases by studio
- Social Media Campaign for Matches Makeup Palettes
- ICU developed an Instagram-focused SMM strategy for Matches, a youthful makeup palette brand. The campaign translated the brand’s vibrant collage aesthetic into social media, using playful visuals, stickers, and friendly Gen Z communication to inspire creativity and self-expression in makeup.
- Collage

- Naming and Packaging for Matches Beauty Brand
- ICU developed the naming and packaging for Matches, a new beauty brand offering customizable eyeshadow palettes tailored to each user's preferences and facial features. The concept draws inspiration from the idea of finding a perfect match, echoing the playful and romantic tone of dating apps like Tinder.
- Youthful, Personalized, Romantic

Designers behind the work
Designers and creative leads credited on Matches projects in press coverage.