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Studio: ICU

Client: Matches

Work: Packaging

Industry: Beauty

Naming And Packaging For Matches Beauty Brand

ICU developed the naming and packaging for Matches, a new beauty brand offering customizable eyeshadow palettes tailored to each user's preferences and facial features. The concept draws inspiration from the idea of finding a perfect match, echoing the playful and romantic tone of dating apps like Tinder.

Tags: Modern, Personalized, Playful, Romantic, Vibrant, Youthful

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Naming And Packaging For Matches Beauty Brand