Kellogg’s Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Kellogg’s projects in press coverage.
News & interviews
- Koto’s Carolyn Rush: “Good brands only happen with a good idea”
The Brand Identity · Nov 7, 2025 · Interview
The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.
- "Why Brands Now Prioritize Custom Typography"
Creative Boom · Oct 8, 2025
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
- "BITE Collective Unveils Print Campaign Highlighting Food Photography Expertise"
Creative Boom · Mar 19, 2025
BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.
- 2024's Brand Asset Winners and Losers Unveiled
Creative Boom · Jan 8, 2025
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
- 2024's Brand Wins and Fails Highlighted
Creative Boom · Jan 8, 2025
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.
- "Cornelius the Cockerel Leads Kellogg's Bold New Era"
Creative Boom · Dec 16, 2024
Kellogg's has launched a new masterbrand and campaign titled 'See You in the Morning', created by Landor with animation by Framestore and advertising by Leo Burnett. The campaign reintroduces Cornelius the Cockerel as a 3D character and celebrates the individuality of morning routines. It marks a major rebrand for the 117-year-old company, aiming to reconnect with consumers across the UK and Europe.