Kellogg’s

Creative Boom · Mar 19, 2025

BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.

Creative Boom · Jan 8, 2025

Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.

Creative Boom · Jan 8, 2025

Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.

Creative Boom · Dec 16, 2024

Kellogg's has launched a new masterbrand and campaign titled 'See You in the Morning', created by Landor with animation by Framestore and advertising by Leo Burnett. The campaign reintroduces Cornelius the Cockerel as a 3D character and celebrates the individuality of morning routines. It marks a major rebrand for the 117-year-old company, aiming to reconnect with consumers across the UK and Europe.