Chief Creative Officer · Creative Director
It's a campaign that's proudly populist. 'Prices Nailed' proves that high quality and great value can go hand in hand.
The campaign celebrates Kellogg's legacy while giving Cornelius a fresh energy to connect with a new generation.
B&Q and Leo Burnett UK have launched the 2025 iteration of the 'Prices Nailed' campaign, emphasizing affordability and everyday DIY appeal. The multi-platform campaign features cinematic films directed by Scott Lyon, a voiceover by Kerry Godliman, and a refreshed visual identity using B&Q’s orange ampersand. Media planning was handled by Dentsu, with the campaign spanning TV, digital, print, and OOH across the UK.
Kellogg's has launched a new masterbrand and campaign titled 'See You in the Morning', created by Landor with animation by Framestore and advertising by Leo Burnett. The campaign reintroduces Cornelius the Cockerel as a 3D character and celebrates the individuality of morning routines. It marks a major rebrand for the 117-year-old company, aiming to reconnect with consumers across the UK and Europe.