Frankie Guzi
Director · Business Director
In their own words
Speed doesn't come from adding more people or pushing longer hours. It comes from proximity, time spent together, solving problems as a unit.
Those letters are your brand's voice. They do the heavy lifting, they carry personality, and they create instant recognition – sometimes without the need for any other distinctive assets.
Don't borrow your voice, build your own.
The gatekeeping days are over. Custom type isn't an indulgence anymore – it's just another design brief. And it's one of the smartest investments a brand can make.
Articles & interviews
- Is there a productivity crisis in agencies we're not talking about?
The article by Tom May explores whether creative agencies are facing a hidden productivity crisis. Through insights from multiple studio founders and creative directors, it examines how hybrid work, rising complexity, and economic pressures have reshaped agency operations since 2020. The piece calls for an honest industry-wide discussion about evolving business models and expectations.
- "Why Brands Now Prioritize Custom Typography"
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.