Bolt

News & interviews

• Koto’s Carolyn Rush: “Good brands only happen with a good idea”

  The Brand Identity · Nov 7, 2025 · Interview

  The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.

  KotoBoltAirtaskerbranding
• Six inventive fintech brand identities spotlighted

  The Brand Identity · Nov 9, 2023

  This roundup spotlights six fintech brand identities by Koto, Egg Agency, Justified Studio, New Studio, Wildish & Co., and Ragged Edge. It argues that financial technology brands are moving beyond muted neutral palettes and sleek minimalism toward brighter, more personality-led identities and resonant brand stories.

  KotoEgg AgencyJustified StudioBoltCommercial Futuresbranding