Natura Design Cases
Designers behind the work
Designers and creative leads credited on Natura projects in press coverage.
Designers and creative leads credited on Natura projects in press coverage.
WMH&I has rebranded the UK-based environmental charity Natural Habitat with an identity that visually and conceptually connects people and land. The new system features a fingerprint-meets-topography logo, flexible mapping grid, and nature-inspired color palette, emphasizing community engagement and ecological participation. The rebrand aims to transform the charity’s communication and strengthen its emotional and fundraising impact.
BP&O announced a job listing for a Senior Designer position at Moniker, a San Francisco-based identity studio known for its work with major technology and cultural clients. The role focuses on developing scalable brand systems across digital and physical environments and is open to remote candidates with West Coast time overlap.
Creative Boom features Wiedemann Lampe’s bio-inspired brand identity for the newly opened Natural History Museum Abu Dhabi. The identity draws from Mecanoo’s pentagonal architecture and natural forms, using biomorphism and biomimicry to create a flexible system that works across digital, spatial, and print applications. The project integrates a custom typeface, a broad natural color palette, and a concept called 'The Power of Five' to unify the museum’s narrative and design language.
Creative Boom profiles Here Design, a London-based studio known for its philosophy of 'beautility'—the union of beauty and utility in design. Founders Mark Paton, Kate Marlow, and Tess Wicksteed discuss their craft-led approach, evolution over two decades, and commitment to cultural nuance and sustainability. The article explores their philosophy, notable projects, and how the studio balances creativity, purpose, and wellbeing.
Margate-based studio Outsiders created a playful, supernatural-inspired brand identity for Supernatural Wines, a new natural wine label founded by the team behind Palms Pizzeria. The design features glow-in-the-dark wax seals, gothic colorways, and tongue-in-cheek storytelling that subverts the minimalist norms of the natural wine category. The project blends craft, humor, and collectability to create a distinctive product experience.
D&AD has introduced a new handcrafted Pencil award, designed by Grey Brazil, to honour sponsors of its Shift programme for self-taught creatives. The rough, hand-carved design symbolises individuality and imperfection, reflecting the unconventional journeys of participants. The first awards were presented in São Paulo to Uber, Natura, and Surf, recognising their active support of emerging talent.
The Natural History Museum has announced 'Our Story with David Attenborough', a 360° immersive experience launching in June 2025. Created in collaboration with Open Planet Studios, the project combines cutting-edge projection and sound design with Attenborough’s narration to explore humanity’s history and environmental impact. The installation aims to inspire visitors to reflect on their relationship with the planet and take action for its future.
BP&O’s article by Emily Gosling reviews the Natural History Museum’s new identity, created collaboratively by Pentagram and Nomad, with strategy from Heavenly. The rebrand aims to reposition the museum as a catalyst for change around climate and science, featuring a circular NHM symbol, vibrant colors, and motion-driven applications. Gosling praises the design’s energy and inclusivity but questions the clarity of the NHM acronym and its connection to the museum’s heritage.