Creative Director
Five is everywhere around us, and it came up again and again throughout the process… Five elements, earth, water, fire, air and space. Five senses. Five fingers and five toes. And five words: Natural History Museum Abu Dhabi. It felt right.
The brand is ever-changing, like nature, evolving and adapting.
Creative Boom IRL is a new series of informal, free creative meetups across the UK, launched by Creative Boom to foster real-world connections among designers, illustrators, and other creatives. The initiative grew from the success of The Studio, Creative Boom’s online community, and now spans multiple cities from Manchester to Belfast. The article highlights how these events are revitalizing local creative networks and encouraging collaboration beyond digital platforms.
Creative Boom features Wiedemann Lampe’s bio-inspired brand identity for the newly opened Natural History Museum Abu Dhabi. The identity draws from Mecanoo’s pentagonal architecture and natural forms, using biomorphism and biomimicry to create a flexible system that works across digital, spatial, and print applications. The project integrates a custom typeface, a broad natural color palette, and a concept called 'The Power of Five' to unify the museum’s narrative and design language.