Art Direction And Campaign Concept For Natura Ss22

Séptimo developed the creative concept and art direction for Natura’s Spring/Summer 2022 campaign, titled 'Vida Bonita'. Inspired by the free-spirited Ibiza of the 1970s, the campaign expressed a philosophy of freedom and connection with nature through vibrant colors, psychedelic patterns, and a contemporary hippie aesthetic. The project extended across branded content, packaging, and social media storytelling.