Designer · Art Director · Founder
The source of my designs comes from the undeniable presence of design in daily life.
The Japanese form is already internalised and solid.
The Brand Identity interviews Japanese art director and designer Yuta Takahashi about his philosophy of design rooted in daily life and play. He discusses his minimalist approach, cultural perspectives on Japanese versus Western typography, and projects including Mandarin natural Chocolate, POLKA, and book designs for Michael Debus. The conversation reveals his thoughtful process and emphasis on cultural and emotional depth in design.
The Brand Identity features Yuta Takahashi’s elegant and minimal brand identity for Mandarin natural Chocolate, a Japanese bean-to-bar chocolate brand. The design emphasizes purity and modernism through a restrained black-and-white palette and serif typography, reflecting the brand’s commitment to quality and craftsmanship.