Mark Nichols
Creative Director
In their own words
For me my zen place is on the bike. Solo rides through nature ideally, where breathing becomes a metronome and your mind finds space to freely roam.
Our work for Natural Habitat for example was conceived riding through the Suffolk landscape noticing the harvested fields resembled the markings of a fingerprint only at a giant size.
I love my innate optimism.
Our goal was to help Natural Habitat unlock the emotional power of its purpose and create a platform that could grow, adapt and regenerate over time. By making the connection between land and people more visible, the brand itself becomes an active part of community engagement and sustainable action.
We don’t rely on the category clichés, the tired tropes of red leather, latex and metal chains.
Articles & interviews3
- Justin Wong on Creativity, Design Leadership, and Self-Trust
In this installment of PRINT's What Matters interview series, Mark Nichols discusses his creative life and personal values. The WMH&I creative director describes cycling through nature as a source of clarity and says a ride through Suffolk informed the fingerprint-like visual concept for the studio's Natural Habitat work. He also reflects on creativity, music, emotion, optimism, and the privilege of making art for a living.
- WMH&I Rebrands Natural Habitat Around Community and Land
WMH&I has rebranded the UK-based environmental charity Natural Habitat with an identity that visually and conceptually connects people and land. The new system features a fingerprint-meets-topography logo, flexible mapping grid, and nature-inspired color palette, emphasizing community engagement and ecological participation. The rebrand aims to transform the charity’s communication and strengthen its emotional and fundraising impact.
- "London Dominatrix Gets Custom Brand Identity Emphasizing Kink"