Creative Direction And Storytelling For Natura Ss23 Campaign

Séptimo developed the 'Vive Libre' summer 2023 campaign for Natura, focusing on creative direction, visual storytelling, and branded content. Inspired by Polynesian textile art, the campaign blended organic patterns and pop colors to evoke authenticity and freedom, complemented by social and experiential activations such as the 'Ritual Quema-Miedos' and a collaboration with Aura Fundació.