Moo Design Cases
Designers behind the work
Designers and creative leads credited on Moo projects in press coverage.
Designers and creative leads credited on Moo projects in press coverage.
Creative Boom’s Katy Cowan curates five beautifully designed bicycles in celebration of World Bicycle Day. The article highlights models from Quirk Cycles, Brompton, Moustache Bikes, VanMoof, and Veloe, emphasizing craftsmanship, innovation, and aesthetic appeal. Each bike represents a different approach to modern cycling, from handmade frames to advanced e-bike technology.
The Brand Identity interviews designer and art director Sasha Denisova about her approach to integrating branding and type design. Now a Senior Brand Designer at Red Antler, Denisova discusses projects like Solzão, Moonswoon, and her self-initiated typefaces Nice Try and Greenpoint Sans, emphasizing custom typography as a brand’s core infrastructure. She reflects on creative leadership, self-initiated experimentation, and the cultural influences shaping her work in New York.
The article profiles designer Ben Wood and his ongoing project 'Untitled Unfinished', a poster series that revives rejected or incomplete works. It explores his playful approach to typography and colour, his collaboration with creative director Vasso Vu on Ashnikko’s album campaign, and his broader work across music and cultural clients. The piece highlights his curiosity-driven process and experimental spirit.
The article explores a new book from the Moomin Shop documenting the decades-long phenomenon of Moomin-themed mugs produced by Moomin Arabia. It highlights the cultural significance of these illustrated ceramics, their connection to Tove Jansson’s original Moomin stories, and the enduring appeal among collectors. The feature includes insights from Moomin Arabia’s Mirka Paasikangas and illustrator Tove Slotte on maintaining the authenticity of the designs.
Opal created a refined, Renaissance-inspired brand identity for St. Louis interior design studio Murphy & Moore. The system combines classic serif typography, hand-drawn portraits, and embossed print details to reflect the sisters’ craftsmanship and historical sensibility. The identity extends across print and digital applications, including a minimalist website showcasing their richly detailed interiors.
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
The article profiles French designer Chloe Gaillard, whose work blends historical references and typographic experimentation. Her projects, including the typefaces Kaolyn and Odette, draw inspiration from ceramics, heritage, and personal history to create elegant, conceptually rich visual identities. Gaillard’s approach emphasizes subtlety and detail as a form of silent graphic storytelling.
