Sasha Denisova
Designer · Type Designer
Quotes
“Typography is the ultimate branding tool.”
“Custom type is brand infrastructure, not decoration.”
“Self-initiated work is essential as a space for authorship.”
“I don’t really believe in leadership through authority.”
“I decided to see if I could design a typeface and make a basic Latin character set in just one week.”
“I immediately knew I wanted to create a typeface that combined timelessness and strength.”
“The symbol can be animated in various contexts while also serving as the cornerstone for brand elements.”
“It also emphasises the concept of tech-forwardness and robustness.”