Type Designer · Other
Studio Roses created the strategy, naming, identity, tone of voice, brand architecture and signage for Terreno Barrio Hotel, Piñero’s first urban hotel in Palma. Drawing on El Terreno’s surviving nightlife-era lettering, signage and family archives, the studio developed an intentionally multiple, place-led identity rather than a single corporate mark. The work extends across public-facing venues, a website, eclectic wayfinding and a launch letter positioning the hotel as an active part of its neighbourhood.
Polytechnic developed a refined brand identity for Mooradian Studio, an architecture firm, centered around a bespoke mono-weight typeface called Mooradian Grotesque. The design draws inspiration from Armenian lettering and mid-century type design, complemented by a restrained color palette and tactile materials. The collaboration highlights a thoughtful balance between typography, architecture, and materiality.
Norwegian design studio Heydays created a new brand identity for Aurlands, a modern fashion brand rooted in the heritage of the original Penny Loafer from Aurland. The project features a custom display typeface, Aurlands Display, developed with type designer Ellmer Stefan to reflect Norwegian robustness and modern flair.
BP&O features Heydays' rebrand for Norwegian shoemaker Aurlands, the originator of the Penny Loafer. The new identity includes a custom typeface, Aurlands Display by Ellmer Stefan, lifestyle photography by Lasse Fløde, and packaging using Colorplan Adriatic Blue. The design balances tradition and modernity, emphasizing craftsmanship, provenance, and simplicity.