Mo Design Cases
Designers behind the work
Designers and creative leads credited on Mo projects in press coverage.
Designers and creative leads credited on Mo projects in press coverage.
UnderConsideration’s Brand New briefly highlights a new logo and packaging redesign for Brazilian personal care brand Herbíssimo, created by design studio Ana Couto. The update modernizes the brand’s look while maintaining its natural, green-focused identity.
The article profiles illustrator Steph Hardy’s latest body of work, which shifts from nature-inspired compositions to whimsical depictions of snacks and comfort foods in her signature soft, painterly style. It explores her evolving use of color, her process of layering and blending digital textures, and her recent collaborations with editorial and branding clients such as Queer Atmosphere and Coldcuts. Hardy also discusses her growing interest in animation and motion as a natural extension of her fluid mark-making.
Pentagram partner Samar Maakaroun has created a new visual identity for The Mosaic Rooms, a London-based cultural platform for SWANA art and dialogue. The rebrand explores the concept of the 'unhomed' through shifting letterforms, dual-directional typography, and a pink palette that subverts political color associations. The flexible system reflects the institution’s evolving role as a space for exchange and multiplicity.
In this opinion piece, Ollie Scott argues that the creative industries are on the verge of a major split between 'maximisers'—those using AI to enhance human creativity—and 'replacers'—those using it to cut costs and staff. Drawing on examples from major networks like WPP, Omnicom, and Publicis, Scott suggests that growth will come from embracing AI as a tool for expansion, not reduction. The article positions optimism and innovation as the keys to thriving in the next creative boom.
Creative Boom’s Tom May profiles French artist Ndayé Kouagou and his debut Italian solo exhibition 'Heaven’s Truth' at Collezione Maramotti. The show combines performance, video, and sculptural installations to explore communication, polarisation, and meaning through humor and conceptual play. Kouagou’s work invites audiences to think critically while being entertained.
Creative Boom’s interview with French illustrator Malika Favre explores her philosophy on career growth, creative evolution, and the importance of personal relationships. She reflects on lessons from her time at Airside, her collaborations with Handsome Frank and The New Yorker, and her grandfather’s business wisdom. The piece highlights how personal work and human connections have shaped her success and creative freedom.
The article spotlights Standard Format’s packaging design for Edinburgh-based specialty coffee roastery Module. The design rejects typical ornate coffee aesthetics in favor of a utilitarian system inspired by toolboxes and luggage, using kraft board boxes and discontinued G.F. Smith paper stocks. Every element, from die-cut handles to frosted inner bags, reflects a deliberate and cohesive design approach.
Creative Boom profiles Pentagram partner Samar Maakaroun’s rebrand for The Mosaic Rooms, a London cultural institution exploring Arab and SWANA art. The identity centers on a fluid monogram that never settles, symbolizing cultural in-betweenness and movement. With bold color choices and architectural integration, the project reflects conceptual rigor and a refusal of visual stability.
