Mcdonald's Design Cases
Designers behind the work
Designers and creative leads credited on Mcdonald's projects in press coverage.
Designers and creative leads credited on Mcdonald's projects in press coverage.
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
Creative Boom profiles Madrid-based Bertone Studio, founded by Eduardo Bertone and Michiyo Sato, whose hand-drawn animations blend psychedelic and folk art influences. Drawing from their Argentine and Japanese roots, the duo creates intricate frame-by-frame works for clients like McDonald's, Honda, and Adidas while maintaining a devotion to handmade craft over AI tools.
BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.
McDonald's UK has launched the 'Order Like Stormzy' campaign, a collaboration with the British rapper developed by Leo Burnett UK and Red Consultancy. The campaign features a film directed by Paul Hunter, OOH photography, limited-edition merchandise, and a social-first media strategy including an interactive Snapchat activation. It celebrates Stormzy's personal McDonald's order and his cultural influence, culminating in a Croydon event and temporary branch rebrand.
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.
Creative Boom features artist and photographer Yasmin Masri’s new book, 'Near 2,143 McDonald's', published by Nearest Truth Editions. The project compiles over 2,000 images of McDonald's locations worldwide captured via Google Street View, exploring urban landscapes and the cultural symbolism of the fast-food chain. The book presents a detached yet thought-provoking look at globalisation and place through minimalist photographic grids.