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Minimalist Packaging Redesign for McDonald's by Pearlfisher - D1S1 Design Spotlight

Studio: Pearlfisher

Client: McDonald's

Work: Packaging

Industry: Food & Beverage

Minimalist Packaging Redesign for McDonald's

Pearlfisher collaborated with McDonald’s to refresh its global packaging identity, creating a simplified and contemporary visual system that celebrates the brand’s iconic heritage. The redesign uses bold, joyful graphics to unify the menu and improve functionality for restaurant staff while enhancing customer recognition worldwide.

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Date: Fri, Nov 8

Tags: Restaurant

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Pearlfisher Redesigns Gandour Packaging for a Modern, Heritage-Driven Brand
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Pearlfisher redesigned the packaging and branding for Beirut-based confectionery brand Gandour, balancing the company’s rich heritage with a modern, joyful visual identity. The update emphasizes Gandour’s humanistic values through colorful illustrations and refreshed brand assets that honor its legacy while appealing to contemporary audiences.
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