Front Design Cases
Designers behind the work
Designers and creative leads credited on Front projects in press coverage.
Designers and creative leads credited on Front projects in press coverage.
Creative Boom’s article by Tom May explores Google's 'Imagine If' campaign on the New York subway, created by SuperHeroes for OUTFRONT Media and Google DeepMind. The project invited commuters to submit prompts that were turned into AI-generated artworks by five local artists, exploring a pragmatic middle ground between AI scepticism and adoption. The piece reflects on how creatives can engage with AI tools without losing artistic integrity.
Creative Boom’s article explores the innovative brand identity for Frontify Futures, designed by digital art director Daniel Powell. The project uses custom generative tools and variable typography to create a living, evolving identity that reflects the unpredictability of the future. It positions Frontify Futures as both a design experiment and a thought leadership platform exploring the future of branding.
The article profiles Daniel Powell’s identity and typographic system for Frontify Futures, a new platform from brand management company Frontify exploring the future of branding. Built around a generative, variable typeface derived from Frontify’s Cranny font, the identity evolves dynamically through a node-based system and motion elements. The project embodies the platform’s ethos of continuous evolution and collaboration between designers and technology.
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
The article explores how branding is becoming more participatory, featuring Feeld’s community-driven rebrand with Made Thought and Figma’s remixable identity for its Config conference. It examines how both brands invite their audiences into the creative process—Feeld through structured co-creation and Figma through open remix culture—highlighting a shift toward democratic, flexible brand systems.
BP&O features Interbrand Sydney’s branding for Whale Tales, a public art initiative by the New Sydney Waterfront Company featuring 30 whale tail sculptures around Sydney’s Western Harbour. The identity uses a minimal, monotone palette and a logo combining a whale’s tail and an open book, supported by PP Woodland and Doughy typefaces to balance heritage and playfulness.
The Brand Identity features Saint-Urbain’s playful and nostalgic brand identity for NFT retailer Front of House, a digital marketplace connecting food culture and web culture. The design uses vibrant colors, retro references, and a mix of typefaces to evoke both restaurant and internet aesthetics. Creative Director Alex Ostroff explains how the identity aims to make FoH recognizable through humor, personality, and style.
BP&O features Pentagram’s visual identity for the inaugural New York Architecture Book Fair, designed by partner Natasha Jen. The identity draws parallels between the spine of a book and architectural structures, exploring the intersection of printed and digital space through motion graphics and structural typography. The result is described as a thoughtful and visually varied system that balances rational grids with expressive freedom.
