Estra Design Cases
Designers behind the work
Designers and creative leads credited on Estra projects in press coverage.
Designers and creative leads credited on Estra projects in press coverage.
Creative Boom reports on the winners of the World Illustration Awards 2025, organised by the Association of Illustrators and the Directory of Illustration. The awards celebrate global talent across categories from animation to packaging, highlighting themes of identity, culture, and innovation. Overall winners include Chu-Chieh Lee for her film 'Minus Plus Multiply' and Léane Ruggli for her 'Ready to Drink Cocktail Cans' project.
ESH has rebranded the Utopia Orchestra with a mysterious, immersive identity that mirrors the group's avant-garde musical ethos. The project includes a custom 'alchemic' typeface and an interactive website designed to evoke the feeling of joining a secret society of music. The monochromatic, restrained aesthetic balances mysticism and modernism, reflecting both the orchestra’s timelessness and its experimental spirit.
The article profiles Eastern Rodeo, a creative agency founded by Marisa Lim and Eri Miyagi, operating between Singapore and New York. The duo’s practice blends technology with tactile, handcrafted methods to create distinctive brand identities for clients like Muji, Lestrange, and Clockwork. Their approach celebrates cultural contrasts and material experimentation to counter design homogenisation.
BP&O features São Paulo studio Polar’s rebrand for the Orquestra Sinfônica do Estado de São Paulo (OSESP). The new identity uses rhythm and musical notation as structural inspiration, combining precise typographic systems with generative, sound-responsive visuals. The result is a dynamic, emotionally rich brand system that balances tradition and innovation for one of Brazil’s leading cultural institutions.
Creative Boom interviews Chinese illustrator Fangfang Han, who transitioned from fashion buying to illustration during the pandemic. Her award-winning animation 'The Tube' for Transport for London showcases her blend of digital and traditional techniques, emphasizing storytelling and emotional connection over pure aesthetics. Han’s cross-cultural influences and evolving style reflect her passion for visual narratives that bridge Eastern and Western sensibilities.
Polar, Ltda. has rebranded the São Paulo Symphony Orchestra with a dynamic and emotive identity that captures the rhythm and emotion of music through motion and color. The system features a variable wordmark built on musical bar lines, a generative tool called 'Instrument' for creating abstract visuals, and a vibrant palette tied to emotional cues. The rebrand aims to make classical music more accessible and resonant with Latin American audiences.
The Brand Identity interviews Julia Darze, Partner and Senior Brand Designer at Fiasco Design, about her creative journey from Brazil to Bristol. She discusses her path into design, her growth within Fiasco, and her passion for meaningful, inclusive branding work. The conversation also touches on supporting junior and women designers and the vibrant creative culture of Bristol.
BP&O’s Thomas Barnett reviews Landor & Fitch’s rebrand for the Orchestra Sinfonica di Milano, which replaces the former LaVerdi identity. The new design features a dynamic, motion-driven logo inspired by Milan’s cathedral architecture and a custom typeface, TUMB TUMB, referencing Italian Futurism. The article praises the balance between expressive motion and digital usability, positioning the identity as a modern, Milanese interpretation of musical energy.