Alessio Galdi
Creative Director · Director Of Design
3 articles · Jun 2023 — Mar 2025
Quotes
“Landor freed it from the geometric grid where it once lived, making it a pivotal element of the new identity and redesigning it to be more contemporary and suitable for a digital universe.”
Articles & interviews
- Landor's Rebrand Merges Art and Engineering in Elica's Kitchen Innovations
The Brand Identity · Mar 7, 2025
Landor has rebranded Italian homeware brand Elica with a multisensorial identity that merges art and engineering. Drawing from the 'Manifesto del Macchinismo,' the new system uses modular motion design, gradients, and sonic branding to express Elica’s innovative spirit. The rebrand modernises the wordmark using Dinamo’s ABC Favorit Expanded and integrates a dynamic square motif as a core visual element.
- Landor Revamps BANCOMAT Brand for Digital Future
The Brand Identity · Jan 10, 2025
Landor has rebranded Italy’s leading payment network BANCOMAT with a concept called ‘hyper-vision,’ inspired by the seagull-shaped ‘B’ logo. The new identity features a custom typeface, BANCOMAT Display, and a motion system built around wide-angle perspectives that symbolize openness and progress. The rebrand modernizes BANCOMAT’s heritage for the digital era while emphasizing leadership and inclusivity.
- Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired
The Brand Identity · Jun 26, 2023
Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.
Landor & FitchLandor MilanoOrchestra Sinfonica Di Milanobranding