The aim was to demonstrate the superiority of Elica’s products, firstly by highlighting the originality of their industrial design, and then by creating real works of art in motion, emphasising Elica’s ability to combine technology and creativity in a unique way.
We wanted Elica, like other great brands and excellences of Italian design, to have a timeless wordmark.
Landor has rebranded Italian homeware brand Elica with a multisensorial identity that merges art and engineering. Drawing from the 'Manifesto del Macchinismo,' the new system uses modular motion design, gradients, and sonic branding to express Elica’s innovative spirit. The rebrand modernises the wordmark using Dinamo’s ABC Favorit Expanded and integrates a dynamic square motif as a core visual element.
Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.