Articles & interviews
- Landor's Rebrand Merges Art and Engineering in Elica's Kitchen Innovations
Landor has rebranded Italian homeware brand Elica with a multisensorial identity that merges art and engineering. Drawing from the 'Manifesto del Macchinismo,' the new system uses modular motion design, gradients, and sonic branding to express Elica’s innovative spirit. The rebrand modernises the wordmark using Dinamo’s ABC Favorit Expanded and integrates a dynamic square motif as a core visual element.
- Landor Revamps BANCOMAT Brand for Digital Future
Landor has rebranded Italy’s leading payment network BANCOMAT with a concept called ‘hyper-vision,’ inspired by the seagull-shaped ‘B’ logo. The new identity features a custom typeface, BANCOMAT Display, and a motion system built around wide-angle perspectives that symbolize openness and progress. The rebrand modernizes BANCOMAT’s heritage for the digital era while emphasizing leadership and inclusivity.
- Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired
Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.