In their own words
The ‘wide-angle’ curves infuse the alphabet with the language of BANCOMAT, defining an ownable typeface connected to the brand idea.
Articles & interviews
- Landor Revamps BANCOMAT Brand for Digital Future
Landor has rebranded Italy’s leading payment network BANCOMAT with a concept called ‘hyper-vision,’ inspired by the seagull-shaped ‘B’ logo. The new identity features a custom typeface, BANCOMAT Display, and a motion system built around wide-angle perspectives that symbolize openness and progress. The rebrand modernizes BANCOMAT’s heritage for the digital era while emphasizing leadership and inclusivity.
- Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired
Landor & Fitch’s Milan office rebranded the Orchestra Sinfonica Di Milano, formerly LaVerdi, with a city-inspired identity that connects the orchestra to Milan’s cultural and architectural heritage. The rebrand features a custom typeface, TUMB TUMB, influenced by Futurist art and Milanese architecture, and a motion-responsive logo system that reacts to the intensity of music. The vibrant, Futurist-inspired color palette reinforces the orchestra’s expressive and progressive spirit.