Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
CreechThe New CompanyPorto RochaAthletic Greens / AG1Twitchbranding
Creative Boom’s podcast episode features Kwame Taylor-Hayford, co-founder of Kin and new president of D&AD, discussing his mission to foster inclusion and empower emerging creative talent. The conversation explores his global upbringing, leadership philosophy, and views on the evolving creative industry, including AI’s impact and the importance of human connection. The episode highlights his vision for a more inclusive and purpose-driven creative future.
Creative Boom’s podcast episode features Lisa Smith, global executive creative director at JKR, discussing her career journey and leadership in the design industry. She reflects on major rebranding projects for Burger King, Mozilla, and Chobani, and shares insights on authenticity, community, and the realities of creative leadership. The conversation explores cultural differences in design and the challenges women face in senior roles.
Episode 126 of The Spark podcast from Creative Boom reflects on Luigi Carnovale’s insights into reinvention and authenticity in the creative industry. The episode also covers D&AD’s 2024 creative trends, Headspace’s AI chatbot Ebb, and highlights independent type foundries to watch in 2025. It concludes with a preview of an upcoming interview with Lisa Smith of JKR and a creative tip about embracing vulnerability.
