Bloom Design Cases
Designers behind the work
Designers and creative leads credited on Bloom projects in press coverage.
Designers and creative leads credited on Bloom projects in press coverage.
The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.
Creative Boom profiles Budapest-born illustrator Berta Vallo, whose maximalist, detail-rich works explore nostalgia, identity, and everyday clutter. Trained at Central Saint Martins and represented by Pocko, Vallo has created editorial illustrations for major publications like Die Zeit and Rolling Stone. Her self-initiated pieces, such as 'Lunch' and 'Still Life', reflect her experiences between London and Budapest and her fascination with the stories hidden in ordinary objects.
Adobe and Bloomsbury Football Foundation have launched 'Kick & Create', a series of girls-only football camps in London that combine sports training with creative workshops using Adobe Express. The initiative aims to encourage girls to see football as both a sporting and creative space, supported by a public competition to design kit patterns for the Women's FA Cup Final. The campaign highlights inclusivity, creativity, and accessibility for young girls in sports.
It’s Nice That announces the April 2026 edition of Nicer Tuesdays in Los Angeles, featuring talks by Wedge Studio, Mindy Seu, Da’Shaunae Marisa, and Ben Sanders. The event will explore topics across branding, design, publishing, photography, and painting, offering insights into each creative’s process and recent projects. The evening will take place at The Vermont Hollywood on 14 April 2026.
This Creative Boom Podcast episode features Pum Lefebure, cofounder and chief creative officer of Design Army, discussing her journey from a yard sale poster to leading an award-winning design studio. She reflects on building a purposeful portfolio, balancing passion and paid work, and staying relevant amid rapid industry change. The conversation highlights authenticity, leadership, and creative perseverance.
Creative Boom reports on How&How’s rebrand of Everbloom, a materials innovator turning organic waste into luxury fibres. The new identity rejects typical sustainability cues in favour of a refined, high-fashion aesthetic that positions Everbloom as a premium, future-facing brand. The project uses elegant typography, tactile digital textures, and restrained storytelling to communicate confidence and desirability.
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
