ZAK
ZAK is a Vancouver, Canada studio shaping brands with a designer’s eye and a builder’s patience. From identity and strategy to packaging, art direction, and web, they work end-to-end, side-by-side with teams who care about the details as much as the big picture. Their roster spans performance apparel with Arc’teryx Veilance, food and beverage with Britannia Brewing and DeeBee’s Organics, beauty and wellness with East 29th and Grace & Stella, hospitality with Kokomo, culture and film with Kind Stranger Productions and Magic Canoe, and community-led ventures like BCause, Habibi, Culturally Defined, and even Hovercraft Builders. What sets ZAK apart is how they balance restraint and character—type-led systems that read clean in motion and on pack, color stories that move from screen to shelf, and
https://wearezak.com/
Vancouver, Canada
39 Cases
Known for:zak groupeditorial designbrand identityvisual identitycultural designbrutalism
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News & interviews
- "ZAK Designs Ronan Space Systems Identity Inspired by Petroglyphs"
The Brand Identity · Jun 26, 2025
Vancouver-based studio ZAK created a brand identity for Canadian aerospace startup Ronan Space Systems that draws inspiration from ancient petroglyphs to bridge humanity’s past and future. The identity combines organic, imperfect forms with brutalist typography and weathered tones to challenge the sterile aesthetics typical of the space industry. The result is a flexible, human-centered system that reflects Ronan’s mission to build a lasting legacy beyond Earth.
- Heavenly scents: 7 evocative identities and packaging design projects for candles and fragrances
The Brand Identity · Dec 15, 2023
The Brand Identity’s article, written by Poppy Thaxter, curates seven standout branding and packaging projects for candle and fragrance brands. It highlights how design can visually express scent and atmosphere, featuring studios such as Oddity, Peach Blossom, Fook, Regular Practice, Stefan Jandl, With Projects, and Zak Group. The roundup showcases diverse materials, colors, and typographic styles used to evoke sensory experiences.
- “There’s no right or wrong way of designing, just the way that’s right for you.” Introducing 21–87
The Brand Identity · Aug 15, 2023 · Interview
The Brand Identity interviews designer Matt Busher, founder of London-based studio 21–87, about his journey from working at leading studios to launching his own practice in 2020. Busher discusses his research-driven, material-focused approach, early influences, and collaborations with clients such as Soho Home and fashion label Song for the Mute. The conversation explores his design philosophy, studio process, and the challenges of running an independent practice.
21–87Cartlidge LeveneZak GroupSoho HomeSong for the Mutebranding
- Zak Group’s Zak Kyes on collaborating with Prada and the relevance of graphic design in culture
The Brand Identity · Apr 14, 2022 · Interview
The Brand Identity interviews Zak Kyes, founder of London-based Zak Group, about the studio’s evolution, its collaborations with brands like Prada, and its belief in the cultural relevance of graphic design. Kyes discusses the studio’s initiatives such as the FUTURE FWD scholarship and Culture Is Not Cancelled, emphasizing collaboration, inclusivity, and design’s role in shaping culture.
Zak GroupPradaPaco Rabannebranding
- New Book Design for Albert Oehlen by Zak Group
BP&O · Dec 31, 2019
BP&O features Zak Group’s design for an artist book accompanying Albert Oehlen’s exhibition at the Serpentine Galleries. The unbound, large-format publication uses screen-printed acetate covers, bright color accents, and full-bleed reproductions to reflect Oehlen’s layered and process-driven approach to painting. The design balances formal typographic restraint with expressive visual gestures, inviting readers to rearrange and reinterpret the content.
- New Book Design for Daniel Jensen: Current Events by Bedow
BP&O · Oct 24, 2019
BP&O features Bedow’s design for Swedish artist Daniel Jensen’s book 'Current Events'. The project balances expressive artwork with a calm, classic layout, using typography, materiality, and pacing to create a gallery-like reading experience. The design highlights the tactile qualities of paper and ink while maintaining focus on Jensen’s vibrant, abstract works.
- Fredrik Værslev As I Imagine Him by Zak Group
BP&O · Nov 28, 2018
BP&O features Zak Group’s design for the exhibition and catalogue ‘Fredrik Værslev As I Imagine Him’ at Astrup Fearnley Museet in Oslo. The project explores the interplay between modernist rationalism and artistic gesture through layered materials, colour, and typographic form. The catalogue and campaign extend the exhibition’s themes into tactile and visual design expressions.
Zak GroupAstrup Fearnley Museeteditorial
- Speculations On Anonymous Materials by Zak Group
BP&O · Nov 13, 2018
BP&O features Zak Group’s catalogue design for the trilogy of exhibitions curated by Susanne Pfeffer at Fridericianum, published by Koenig Books. The article explores how the design reflects post-humanist themes through materiality, structure, and the interplay between natural and artificial forms. Richard Baird’s analysis highlights the conceptual depth and visual coherence of the project.
Zak GroupFridericianumKoenig Bookseditorial
- Paco Rabanne by Zak Group
The Brand Identity · Jul 4, 2016
Zak Group rebranded the French fashion house Paco Rabanne, collaborating with creative director Julien Dossena to modernize the brand’s radical heritage. The project introduced a new monogram, custom typeface Paco Sans, and a comprehensive visual system spanning packaging, campaigns, and a new e-commerce website. The rebrand coincided with the opening of Paco Rabanne’s first new shop in a decade, designed by OFFICE.
Zak GroupOFFICEPaco Rabannebranding
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