studio fnt

BP&O · Sep 8, 2020

BP&O features Studio fnt’s brand identity for Hanji, a new brand of traditional Korean paper developed by KCDF. The identity draws inspiration from the seals historically used on Hanji paper, translating them into a flexible system of lines and marks that reflect the material’s craft and cultural heritage.

BP&O · May 13, 2020

BP&O features Studio fnt’s visual identity for Leandro Erlich’s exhibition 'Both Sides Now' at the Seoul Museum of Art. The design draws inspiration from Erlich’s 'Shadow of the Pagoda' installation, using holographic foil, rippled typography, and reflective materials to express themes of perception, reflection, and transience. The identity extends across print and digital applications, maintaining visual continuity through bright colours and mirrored effects.

BP&O · Oct 24, 2018

BP&O features Studio fnt’s packaging and visual identity for Seoul-based Felt Coffee. The design draws inspiration from the café’s spatial layout and the fleeting social connections within it, translating these ideas into intersecting lines and minimal graphic gestures. The result is a conceptually rich yet commercially appealing identity that reflects connection, flow, and shared experience.

BP&O · Oct 10, 2018

BP&O’s article by Richard Baird reviews Studio fnt’s new visual identity for the 2018 Korea International Art Fair (KIAF). The design uses the concept of the blank canvas as a unifying motif, exploring proportionality, layering, and materiality to reflect the diversity of artworks and gallery experiences. The identity extends across printed and physical applications, balancing aesthetic clarity with functional structure.

BP&O · Jul 3, 2018

BP&O features Studio fnt’s design for the Buk Seoul Museum of Art’s 2018 season programme guide. The work draws inspiration from the museum’s architecture and landscape, using geometric forms, photography, and fluorescent colors to express movement, interaction, and seasonality. Richard Baird praises the design’s conceptual depth and visual energy, linking it to the museum’s broader identity system.

BP&O · Apr 9, 2018

BP&O features Studio fnt’s campaign identity for the National Theatre of Korea’s 2017–18 season. The design uses bold geometric typography, confetti-like color, and foil finishes to express celebration and motion, reflecting the theatre’s diverse contemporary arts program. The visual system extends across posters, banners, and printed programs, drawing inspiration from the theatre’s brutalist architecture.

BP&O · Mar 29, 2018

BP&O features Studio fnt’s graphic identity for Daechung Park Cafe in Seoul, a project integrating architecture, furniture, and branding into a cohesive visual language inspired by the tiger motif and Korean cultural references. The design uses geometric forms, calligraphy, and color to unify the interior and printed materials, creating a playful yet thoughtful brand expression.

BP&O · Jun 26, 2017

BP&O features Studio fnt’s visual identity for the exhibition 'Highlights', a collaboration between Fondation Cartier and the Seoul Museum of Art. The identity uses bright colors, silver block foil, and a linear graphic system connecting Korean and English typography. The design concept draws inspiration from Fondation Cartier’s architectural structure and emphasizes connection between European and Korean art institutions.

BP&O · Mar 27, 2017

BP&O features Studio fnt’s offline visual identity for South Korean broadcaster tvN, focusing on a cohesive system applied to stationery and furniture. The design draws from the tvN logo’s geometric angles to create playful patterns and forms, complemented by a bright color palette and tactile materials. The project expresses a modern and quirky brand personality distinct from tvN’s on-screen identity.