The project presents a surreal commercial for VIPS soda, illustrating the brand’s philosophy of eccentricity and its bold mix of flavors. Through a playful evolutionary narrative, the campaign celebrates the drink’s unconventional and adventurous spirit.
An animated campaign created for VIPS soda that brings its extraordinary flavor to life through the surreal imagery of a living painting inspired by Hieronymus Bosch and the 'Suffering Middle Ages' aesthetic. The concept turns the idea of 'suffering' into playful indulgence, emphasizing the eccentric and bold character of the drink.
Studio fnt developed a refreshed identity for VIPS Premier, an elevated offering from Korea's long-established casual dining restaurant franchise VIPS. The project positions the restaurant experience for a premium dining audience while building on the brand's longstanding recognition.