
A 1930s newspaper classic rebuilt as a variable font for the 2020s
Nine Elms is Dalton Maag's reinterpretation of the classic 1930s transitional serif newspaper typeface originally created by Victor Lardent and Stanley Morison. Designed and developed between 2024 and 2025 by Eduardo Rennó, Franziska Hubmann, and Natalia Qadreh, both Roman and Italic are issued as variable fonts with Optical Size and Weight axes. The family covers Latin, Cyrillic, and Greek scripts, supporting over 830 languages.
Set in Nine Elms
Keep exploring
Kenshō has refreshed the identity of Thai bicycle brand Nich to support its international expansion. The project focuses on evolving the brand’s heritage through a refined wordmark, thoughtful typography system, and culturally grounded art direction. The result balances Thai authenticity with global appeal, positioning Nich for success in new markets.
The Creative Boom article by Tom May outlines nine common warning signs that a client project may be heading toward chaos, as shared by experienced creatives. It highlights issues such as vague briefs, disappearing clients, unclear budgets, and conflicting feedback, offering practical advice on how to address each scenario. The piece emphasizes proactive communication, structured processes, and knowing when to walk away from problematic projects.
Creative Boom’s March 2025 roundup highlights six innovative new typefaces from leading foundries and designers. The article explores how each font—ranging from Damien Gautier’s Naancy to Positype’s Boom Sans—demonstrates creativity, accessibility, and cultural expression in contemporary typography. It also notes the evolution of Atkinson Hyperlegible Next as a major step forward in inclusive design.