
A Zapf-rooted flared sans built for a three-typeface suite
Amarelle Sans is one part of a three-typeface suite—Sans, Serif, and Chancery—designed to complement one another and form a unified typographic voice. It draws on Hermann Zapf's flared sans design of 1958 as its historical reference point. The family was developed between 2024 and 2026 by Alex Blattmann, Ben Jones, and Diogo Rapazote at Dalton Maag, with Latin script coverage across more than 780 languages.
Set in Amarelle Sans, Amarelle Serif, Amarelle Chancery
Keep exploring
Kenshō has refreshed the identity of Thai bicycle brand Nich to support its international expansion. The project focuses on evolving the brand’s heritage through a refined wordmark, thoughtful typography system, and culturally grounded art direction. The result balances Thai authenticity with global appeal, positioning Nich for success in new markets.
The Creative Boom article by Tom May outlines nine common warning signs that a client project may be heading toward chaos, as shared by experienced creatives. It highlights issues such as vague briefs, disappearing clients, unclear budgets, and conflicting feedback, offering practical advice on how to address each scenario. The piece emphasizes proactive communication, structured processes, and knowing when to walk away from problematic projects.
Creative Boom’s March 2025 roundup highlights six innovative new typefaces from leading foundries and designers. The article explores how each font—ranging from Damien Gautier’s Naancy to Positype’s Boom Sans—demonstrates creativity, accessibility, and cultural expression in contemporary typography. It also notes the evolution of Atkinson Hyperlegible Next as a major step forward in inclusive design.